What: Flipkart is experimenting with Web3 to supercharge its customer experience by launching a metaverse offering for consumers to discover and shop new products more interactively.

Why it is important: The offering is called Flipverse and is a gamified, interactive and immersive experience for its consumers. They will be able to collect the company’s loyalty points — Supercoins — as well as digital collectables from partner brands as they make purchases. Flipverse also features several casual games.

Flipkart is increasingly broadening its offerings to reach new customers in the South Asian market and retain loyal base, Flipverse is part of this initiative.

The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India.

Flipverse is still in the pilot stage and aimed to garner interest during the festive season this month.

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