What: Walmart has announced that it is introducing sensory-friendly shopping hours in all of its stores in the U.S. and Puerto Rico.

Why it is important: The company aims to make the shopping experience more comfortable for its customers and associates.

These special hours, from 8 a.m. to 10 a.m. local time, are designed to support shoppers with sensory disabilities. During this time, the stores will turn off the radio, lower the lights where possible, and change the TV walls to a static image.

Walmart initially tested out these sensory-friendly hours during the back-to-school season, and due to positive feedback, they have decided to make it a permanent feature.

In addition to this initiative, Walmart has made other changes to accommodate customers' needs, including setting aside a grocery pickup hour for high-risk shoppers during the COVID-19 pandemic. The retailer is also investing over USD 9 billion to upgrade its stores with new features, layouts, and product selections.

Walmart adds sensory-friendly hours to all stores