What: Walmart expands their fashion retail and transforms the shopping experience.

Why it is important: Emphasizing its fashion business is crucial for Walmart to bolster its business model, as well as increase its market presence in higher-margin categories.

Walmart is making progress in its pursuit of becoming a fashion destination. Led by Denise Incandela, the executive vice president of Walmart U.S.' apparel division and private brands, the company is updating its assortment, enhancing the online shopping experience, and effectively communicating these changes to shoppers. With plans to expand its new store model to 300 locations after a successful test run with 30 converted stores, Walmart aims to leverage its large customer base of approximately 140 million people who visit its 4,000 stores or website each week.

Apparel is viewed as a crucial part of Walmart's overall strategy to strengthen its business model and succeed in higher-margin categories. The company recognizes the shifting expectations of customers, particularly younger consumers who prioritize value over shopping at higher-end stores.Walmart aims to position itself as a leader in the fashion industry by catering to these changing preferences and capitalizing on opportunities for growth.

Walmart: A fashion giant awakens