What: a partnership between a department store operator and a delivery service.

Why it is important: might be a way to reach out to more customers.

In September, John Lewis & Partners operator for food Waitrose launched a trial with food delivery service Deliveroo available in five shops. It has now expanded this partnership to twenty-five locations. The trial is very successful and is expected to last at least until November, to evaluate the potential benefit of a long term partnership. The launch on Deliveroo gives to Waitrose customers easy and convenient access to products, and will potentially draw new customers in.

WAITROSE AND DELIVEROO EXPAND TRIAL EARLY TO MEET HIGH DEMAND

Related items:

• John Lewis finalised its strategic review and comes with a new plan
• John Lewis Partnership progress report