What: Von Maur, a regional, family-owned, US department store chain, is initiating a major store revamp campaign

Why it is important: In US intensive retail market, regional chains still have room to thrive.

Von Maur Department Stores has initiated a comprehensive renovation plan for its retail locations over the next five years, with an investment exceeding $100 million aimed at revamping the interior design of its stores. This family-owned chain, operational since 1872, will enhance its 37 stores across 15 states to feature a new aesthetic that emphasizes white and cream colours alongside warm woods and modern lighting. This update is designed to make the merchandise the central focus and improve the overall shopping experience.

As part of its commitment to maintaining high standards in customer service, Von Maur assures that its signature offerings like interest-free charge cards, complimentary gift wrapping, and shipping services will remain intact. The renovation is already in progress at several locations, including stores in Wichita, Fort Wayne, Omaha, Livonia, Louisville, Overland Park, and Forsyth. Furthermore, the retailer plans to expand with new stores in Pittsburgh by fall 2024 and in Fargo by spring 2025, reflecting the latest residential design trends in its newer stores while upgrading the existing ones to maintain uniformity and modernity across all locations.

Von Maur Department Stores launches five-year store renovation plan