What: The Italian fashion house collected vintage items from customers in October in exchange for store credit. Now, it’s going to sell them in NY, LA, Milan and Tokyo.

Why is it important: Valentino is bringing vintage Valentino pieces to four global boutiques this month as part of an ongoing push into resale that’s designed to give past collections a new life.

Valentino first launched Valentino Vintage asking owners of vintage items to resell them to the brand in exchange for store credit. Now, those items are available for sale: for a two-week period this June at Madame Pauline Vintage in Milan; The Vintage Dress in Tokyo; New York Vintage; and Resurrection Vintage in Los Angeles, to sell off the vintage collection to new customers.

More luxury brands are getting directly involved in resale to recirculate old collections and gain new customers. Gucci’s Gucci Vault concept also resurfaces vintage house pieces. Other brands have worked directly with resale platforms such as the RealReal and Vestiaire Collective.

Valentino Vintage to take over four secondhand stores