What: AI tools are helping vendors on Amazon improve their product listings and optimise them.

Why it is important: AI is revolutionising the e-commerce industry and can help retailers drive sales and save time.

Artificial intelligence is being used by e-commerce management systems to help vendors on Amazon rank higher and improve their visibility to customers.

Jungle Scout and Viral Launch are two companies that have recently launched AI features to assist with product listing optimisation on Amazon.

Jungle Scout's AI feature generates product listings based on keywords and provides analytics on search terms and optimisation performance. Viral Launch plans to release its own AI-assisted selling feature later this year.

With AI's ability to translate copy into foreign languages, selling in international markets has become more accessible.

Using AI to make shoppers buy