What: Target, Walmart, Bed, Bath & Beyond, Macy’s and Kohl’s are among the top American retails offering big discounts and promotions to compete with Amazon Prime day held 21 and 22 June.

Why is it important: Prime Day is expected to top USD 11 billion in total online spend for US retailers, surpassing sales generated on Black Friday and Cyber Monday last year.

Amazon Prime day, which generated USD 10.4 billion in gross merchandise sales last year, is taking place earlier than its traditional July run date, as the e-commerce giant looks to boost spending in what are historically slow sales days in the quarter. Twenty countries participate in the event this year.

Big US Retailers Line up Deals To Challenge Amazon Prime Day