What: The collection will be sold by trunk show in Bloomingdale’s and Neiman Marcus.

Why it is important: Bridal market is booming as large swaths of the world emerge from pandemic lockdowns, and travel restrictions ease, allowing weddings postponed over the past year to go ahead.

Dubbed “Love,” the capsule is to be sold via trunk shows in the U.S. starting 9 September at Bloomingdale’s in New York, followed by Capitol in Charlotte (N.C.) and Brentwood (California), and Neiman Marcus in Dallas.

The collection is also scheduled to head to Europe, the Middle East and Asia in the coming months, although it’s unknown if Vali will partner with other department stores. Dresses start at USD 9,000 and run up to USD 29,000, with separates starting at USD 3,000.

Valli opted for the small scale of trunk shows to sell the Love collection, rather than wholesale distribution. Each trunk show runs for three or four days. He said he plans to do one bridal collection a year, allowing sufficient time to perfect the silhouettes, fabrics and embellishments.

Giambattista Valli partners with US department stores