What: Urban Outfitters is launching into Vintage and Upcycled Apparel

Why it is important: Urban Outfitter is trying to reach Gen Z shoppers in new ways.

Urban Outfitters has launched its Vintage + Remade platform, aiming to assist  Gen Z in discovering unique second hand items in a market full of fast fashion.  For Urban Outfitters, this initiative places emphasis on taking care of pre-loved good and upcycling.

Urban Outfitters has collaborated with various independent brands and designers to select the best collections that showcase each collaborators distinct style.

Vintage + Remade aims to address the scarcity of good quality vintage pieces by partnering with curators, artists, and upcyclers.

These collections aim to simplify the shopping experience for Gen Z shoppers who are seeing, high quality vintage clothing.

The platform positions Urban Outfitters as a go to festination for vintage fashion staples, putting attention on sustainability and personal expression.

Urban Outfitters Launches New Platform for Vintage and Upcycled Apparel