Uniqlo introduces 'Buy With Purpose' feature
What: Uniqlo announced the launch of its new 'Buy With Purpose' feature that highlights sustainable styles, while giving back. The new program is one of Uniqlo's latest efforts to extend its LifeWear philosophy of making good clothing and also a better planet and society for all.
Why it is important: The feature, bringing another ‘green’ label on the fashion market, rewards customers' purchases of certain items with a donation made from Uniqlo on the customer's behalf to one of three non-profit Uniqlo partner organizations.
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