What: Unibail-Rodamco-Westfield (URW) has unveiled Westfield Rise, its in-house media, brand experience and data partnerships agency.

Why it is important: Rise “will be able to serve the advertising and media industries in a bespoke way to create durable and measurable partnerships and explore new tailor-made opportunities”. The “client-centric approach, powered by data-driven insights and metrics, will serve brands, agencies and media buyers by delivering compelling off- and online media campaigns and marketing activations to our incredibly engaged audience”.

Rise is meant to be “a one-stop-shop for brands and media-buyers to create measurable campaigns across URW’s platform which includes a network of 1,700 digital billboards, 170 brand experience locations, and a range of online advertising capabilities.

Rise offers clients access to a fully GDPR-compliant platform “leveraging qualified audience data on the company’s massive footfall, including 550 million yearly visits in Europe, along with 40 million consumers online”.

Unibail-Rodamco-Westfield launches in-house retail media agency