What: Tesco is now selling data to advertisers.

Why it is important: Amazon racked in USD 25 bn of revenue with their ad business, and Tesco wants a similar business too. Department Stores should also take note.

Tesco, which is a pioneer in loyalty cards in the UK, has launched a media and insight platform in partnership with Dunnhumby. It is all about letting advertisers run targeted ads on its systems and letting them know which one worked.

Tesco is maximizing the insight it can gather from 20 m loyal customers, making the most of its leading retail position, and even delegating to suppliers the possibility to run their own analysis on their products performances.

Tesco Media & Insight Platform