What: A selection of 10 brands (usually DTC) increasing their retail footprint in the US in 2022.

Why it is important:  For these brands, more stores mean more business and profit, through the right articulation with their online and digital offering and customer processing.

Placer Labs, an analytic firm that tracks customer foot traffic for retailers, hospitality groups and real estate companies, compiled a selection of top 10 US retail brands which are growing their retail footprints. In their specific case, brick & mortar expansion goers hand in hand with rising performances and profitability. The list includes several categories of varying importance for IADS:

• F&B businesses (Raising Cane’s chicken Fingers, Dutch Bros. Coffee,
• Health-related businesses (Blink Fitness clubs) or Sephora inside Kohl’s shop in shops.
• Retail: Warby Parker, which has pioneered into going from DTC to brick & mortar, and shows an impressive +70% September 21 to September 20 foot traffic increase, Allbirds (shoes), Arhaus (home improvement retailer), Burlington,
• Convenience stores : Gopuff, which operates on average 1,200 sqm stores,  pOpshelf (from Dollar General).

For all those players, it is all about raising the right stores footprint and adapting it to their online business so that they can provide a coherent and holistic experience to customers.

Top 10 US retail brands increasing traffic and performance in 2022