What: Tommy Hilfiger is moving into a “360°” resale program in the US in partnership with ThredUp.

Why it is important: The resale service offers loyalty rewards customers can use in the brand’s network of stores or on the sale platform by providing a simple method completed through digital services eliminating the need to bring clothes in-store.

Customers will be able to receive credit for purchases with Tommy Hilfiger by printing shipping labels via a dedicated portal to return men's and women's products stamped Tommy Hilfiger, but also products of any brand when it comes to women's and children's clothing.

The partnership is a step toward Tommy Hilfiger’s goal to make the brand fully responsible by 2030 by incorporating circularity into the product life cycle.

Tommy Hilfiger launches second-hand program with ThreadUp