Opening at Harrods in Knightsbridge, the new Blue Box Cafe is the jeweller’s first in Europe and fourth worldwide, replicating the successful formula first unveiled within the brand’s Fifth Avenue flagship in November 2017.

“We are excited to introduce The Tiffany Blue Box Cafe in Europe and it seems only fitting to do so at Harrods, one of the world’s most iconic department stores,” said Richard Moore, divisional vice-president of global store design and creative visual merchandising at Tiffany & Co. The London location is set to mirror the style and service of the original, with Tiffany blue over the walls, furniture, and crockery. In addition to serving breakfast, it also offers customers afternoon tea and dinner in a Tiffany-themed paradise; which is supposed to evoke the feeling of dining inside one of their much-coveted blue boxes.