What: Three shopping malls—Battersea Power Station, Chadstone Shopping Centre, and American Dream—are recognised for offering outstanding customer experiences through a mix of retail, entertainment, and innovative services.

Why it is important: These malls illustrate the growing trend of blending retail with lifestyle and entertainment, enhancing customer engagement and foot traffic in an era when physical shopping spaces must compete with e-commerce.

Inside Retail has highlighted three malls that stand out for their exceptional customer experience (CX) offerings. Battersea Power Station in London has transformed into a mixed-use precinct, combining homes, shops, restaurants, and public spaces with digital innovations like smart wayfinding and personalised services. It has attracted over 22 million visitors since opening in 2022. Chadstone Shopping Centre in Melbourne is the largest shopping centre in the Southern Hemisphere, known for its luxury retail offerings and integrated lifestyle experiences, including a five-star hotel and entertainment precincts like Legoland Discovery Centre. Finally, American Dream in New Jersey offers a unique blend of retail and entertainment, with only 30% of its space dedicated to shopping. The rest features attractions like an indoor ski hill, water park, theme park, and ice rink. These malls are setting new standards for CX by focusing on creating immersive and engaging environments that go beyond traditional retail.

Three malls delivering exceptional customer experiences