What: The e-commerce beauty platform recently covered in IADS’ exclusive, Thirteen Lune, is opening its first brick-and-mortar store in Los Angeles sometime in early 2023.

Why it is important: As covered in this week’s exclusive, Thirteen Lune is taking its innovative and inclusive approach to beauty retail from online to in-store as it prepares to open in Los Angeles early next year.

Its first iterations of physical retail were accomplished through its shop-in-shop partnership with J.C. Penney. Now, Thirteen Lune looks to further its omnichannel approach with a flagship that goes beyond a traditional beauty store model.

Thirteen Lune to open first physical store