What: Vogue Business reviews the main retail trends worth to be remembered that took place in 2022.

Why it is important: 2022 was the return of the high-scale collaborations, not only between brands, or between a brand and a retailer, but also between retailers themselves. The IADS expects more of such collaborations as it is a great way to generate brand visibility and open up databases, while maximizing the local aspect of both retailers at the same time.

Vogue reviews what happened in retail in 2022, in terms of store openings, collaborations and consolidation. According to the medium, physical stores made a comeback in 2022 and the formula for brick and mortar evolved since the pandemic, with more experience and entertainment.

This is the reason why the collaboration that took place were interesting: Dior takeover at Harrods (reported to be ‘overwhelmingly positive’ even though on another note, Harrods sent a promotional email with 50% discount as early as the 24th of December), Dior and Sacai collaboration at Browns, Jacquemus in Selfridges, or the collaboration between Machine-A and Smets, or Nordstrom and 11 Honoré. More collaborations of that scale are planned to take place in 2023.

The year in retail and a look at collaborations