What: Macy’s best-in-class retail development program for underrepresented brands enhances programming with new classes, a digital pop-up shop, business grants for participants and more.

Why is it important: The Workshop provides up-and-coming businesses with the tools, knowledge and access to resources to drive their enterprises to the next level, achieve business objectives and sustain growth.

This year it returns with 25 new entrepreneurs and a five-week program, taking place virtually and in-person in New York City. To further strengthen the program, it will introduce exciting enhancements, including new classes, Strategic Sourcing and Pitching for Funding, to improve the Supply Chain and Financial Management curriculum.

There will be a digital Pop-up Shop that will launch on macys.com providing the participants with the unique opportunity to sell their products on macys.com, further fueling business growth. In addition, the participants and their brands will be featured on macys.com live shopping episodes.

The Workshop will also introduce a Vendor Pitch Competition for participants to present their product, business opportunity and funding proposal. The competition winner will receive a USD 100,000 business grant; a partnership with Macy’s sourcing team; buy now, pay later services from Klarna and marketing support from Spark Foundry, among other prizes. Additionally, upon completion of the five-week program, every participant will receive a USD 5,000 business grant.

The Workshop at Macy’s returns