What: RH is unveiling its exclusive RH Guesthouse in Manhattan’s Meatpacking District, starting at 3,500 dollars per night and available only by approved request.

Why it is important: The RH Guesthouse represents both the newest entry into hospitality for companies in the home and fashion sectors as well as the retailer’s latest quest in becoming a luxury brand across various formats and disciplines.

Surprisingly enough, there will be no RH furniture among all the luxurious offerings. The retailer has strategically chosen not to use the space as a promotional showroom but instead to start a network of residential properties under the RH brand that deliver exclusive experiences and services to a handful of affluent customers.

The lodging property has five stories which start with the cellar-level speakeasy-style Champagne and Caviar Bar, a restaurant on the ground floor, six guest rooms, three suites, an owner’s apartment and a rooftop pool and lounge area that looks out at the nearby Whitney Museum and Highline.

Booking a room must be done through request which will then be approved by RH. There are no children, no pets, no bad attitudes and no photos allowed.

The RH Guesthouse is not a promotional showroom