What: Emerging multi-brand retailers like Fantastic Toiles, APOC, and Bleaq are redefining the wholesale business model to support independent designers better and emphasise unique, ethical fashion.

Why it is important: These innovative retail platforms offer more favourable terms for designers, helping them avoid the pitfalls of traditional retail models and promoting sustainability and individuality in fashion.

With traditional retail giants facing financial difficulties and scepticism, a new wave of multi-brand retailers such as Fantastic Toiles, APOC, and Bleaq is emerging to challenge the status quo. These platforms provide independent designers with opportunities to sell their products under more favourable conditions, often eliminating middlemen and reducing financial risks. For example, Fantastic Toiles operates on a cooperative model with no commissions, while APOC and Bleaq use a more flexible commission-based approach. These retailers focus on sustainability, unique designs, and community engagement, which resonate with today’s consumers who prioritise ethical and exclusive fashion choices. Additionally, innovative platforms like Upstream are exploring fashion streaming services, further broadening the landscape for indie designers. This shift represents a significant change in the retail industry, offering more diverse and supportive options for emerging talent.

The new age of retail: Challenging the traditional wholesale model