What: Liverpool has launched Glam, a new wholesale division, and will manage Dockers’ distribution in Mexico, marking a strategic shift toward vertical integration and brand management.

Why it is important: Liverpool’s new model highlights the growing importance of brand control and wholesale partnerships in modern retail.

Liverpool is redefining its role in the Mexican retail sector by launching Glam, a new division dedicated to wholesale distribution, and taking over the management of Dockers’ business across both physical and online channels in Mexico. This strategic move marks a departure from the traditional department store model, positioning Liverpool as a comprehensive operator with direct control over brand, distribution, and scalability. By vertically integrating operations and optimising inventory, Liverpool aims to capture greater margins and align product strategies more closely with local consumer preferences. The company’s approach is not limited to Dockers or Authentic Brands, as Glam is set up to incorporate additional international brands in the future. This transformation is part of Liverpool’s broader push to strengthen its digital ecosystem, supply chain, and technology capabilities, ensuring resilience amid a challenging retail environment. The shift underscores Liverpool’s ambition to become a unique partner for global brands seeking scale and market entry in Mexico, while also responding to evolving industry dynamics and consumer expectations.

IADS Notes: Liverpool’s transformation and the launch of Glam are detailed in Modaes (March 2026, “The keys to Liverpool's turnaround: brand control, a comprehensive model and international appeal”; February 2026, “Liverpool cuts its profits by 25% despite increasing revenue by 7% in 2025”; January 2026, “Liverpool, the department store that modernised Mexican retail”; October 2025, “El Puerto de Liverpool loses momentum in fashion: can e-commerce and credit save the day?”) and Digital 360 (November 2025, “Liverpool department store deploys agentic AI shopping experience”). These sources highlight Liverpool’s evolution toward brand control, wholesale partnerships, and digital innovation as central to its new retail strategy.

The keys to Liverpool's turnaround: brand control, a comprehensive model and international appeal