What: For the period from December 1 to 31, 2023, the clothing brands in the Retail Int. Panel. for the Commerce Alliance recorded a drop in turnover of 2.6% in store.

Why is it important: A shift in consumer buying habits towards eco-consciousness caused a significant decrease in consumer spending during the Christmas season. A decline in Christmas spending and a shift in the calendar contributed to physical store attendance witnessing a 3.5% drop, whereas online sales increased by 1% compared to the previous year. Shopping centers fared better than outlets and commercial zones, while city center street businesses saw a 2.2% decrease in activity. Yohann Petiot stressed the significance of winter sales for cash flow and stock clearance.

The French focused on controlling spending rather than impulsive purchases for Christmas 2023