So far, seven US states have legalised recreational sales of cannabis. California has passed laws to make it legal from the beginning of 2018. Canada will be the first country to legalise the sale in June 2018. It is projected that US sales will almost triple by 2021. Needless to say, retailers are getting in on the act and exploring ways of entering the increasingly competitive market. Some are exploring innovative labelling, some the wellness market, others are engaging in research and development and a number are creating platforms with educational apps, marketing software and data analytics. According to a report by Fung Global Retail, there are many opportunities which should contribute to ongoing growth.

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