The Bay hires a Chief Customer Officer
What: The Bay, Hudson Bay’s e-commerce business, names Alexander Meyer as their Chief Customer Officer.
Why is it important: Alexander Meyer will oversee the brand strategy and other responsibilities such as customer insights, marketing and creative as well as loyalty and communications. Meyer’s focus is on high growth, brand and personalization.
He will lead the marketing at both The Bay e-commerce website and the Hudson’s Bay brick-and-mortar store chain.
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