What: Target expands its 15-year collaboration with Apple

Why is it important: new initiative is built on the success the retailer has established with other national brands, including Disney, Ulta Beauty and Levi’s

Target is pulling shoppers away from malls as it begins to open dedicated Apple shops in 17 of its locations starting this month.

New initiative builds on the success the retailer has established with other national brand partners, including Disney, Ulta Beauty and Levi Strauss & Co.

Beauty retailer Ulta and Target forged a similar deal last November. Ulta will open shops in over 100 Target stores in the second half of 2021, with plans to establish even more in the future. Similarly, 25 Disney stores were plotted for Target locations in 2019 and helped the retailer expand its toy profile.

Target to roll out dedicated Apple shops inside 17 locations 

Target - Apple press release