What: Target is introducing a new large-format store that will be roughly 20,000 square feet larger than its average store at 150,000 square feet.

Why it is important: Pivoting away from its recent small-format store expansion, Target will use the larger format to play with a more open layout and localized elements that the retailer plans to incorporate into future remodels.

The move is intended to better support same-day services while incorporating more sustainable features such as larger windows for more natural light and plants and regionally sourced reclaimed wood to create a “welcoming” atmosphere. The new design features will be rolled out in remodels to more than 200 stores beginning in 2023 as well as 30 new stores that Target has planned. Starting in 2024, all of Target’s remodels and new stores are expected to incorporate the designs.

Target pivots to larger store format