What: Nineteen new locations will open this holiday season.

Why it is important: The big-box retailer will increase the number of Apple shops-in-shop in Target stores from 17 to 36 this holiday shopping season.

Target launched Apple shops-in-shop at 17 locations in February after 15 years of selling select Apple products on target.com. The extended partnership will include new locations in Florida, Texas and Minnesota, an updated assortment of Apple products, both in stores and by way of Target’s e-commerce business, and Apple-trained Target Tech Consultants in stores to answer questions and conduct product demonstrations.

Target grows Apple shops-in-shop