What: Target has introduced an immersive toy experience on its website, allowing online shoppers to explore a virtual room of toys.

Why it is important: Target is focusing on its budget-conscious consumers while creating an innovative way for customers to shop online this holiday season.

The retailer is collaborating with FAO Schwarz to offer nearly 140 items co-designed with them, with most priced below USD 25. They are also promoting affordable toys from popular brands like Barbie, Play-Doh, Pokémon, Paw Patrol, Marvel, and Lego. Target aims to make discovery easier for at-home shoppers through this 360-degree feature. They have expanded their product assortment priced at USD 3, USD 5, USD 10, and USD 15, emphasizing affordability.

In addition to FAO Schwarz, Target has partnered with Disney to launch a limited-edition collection of Disney toys in celebration of the company's 100th anniversary, with over half of the collection priced below USD 25.

Target launches immersive toy experience