What: Target is launching its first Denim Take Back Event from Sunday to August 10, offering consumers a 20% discount code in exchange for recycling used denim.

Why it is important: The event aligns with Target’s sustainability goals and back-to-school shopping season, encouraging recycling while providing customers with a discount on new denim purchases.

Target is introducing its first Denim Take Back Event, running from Sunday to August 10, where customers can recycle their used denim of any brand at Target stores. In return, they will receive a 20% discount code on new denim purchases, applicable to both Target-owned and national brands. This initiative is part of Target's broader commitment to sustainability and follows the success of its annual car seat trade-in program. Customers can drop up to five denim items in designated in-store boxes, with materials being recycled into new products. The event aims to reduce waste and offer affordable fashion updates during the back-to-school season.

Target launches first chain-wide Denim Take Back Event