What: Target aims to simply the return procedure in the US in order to decrease their operational costs.

Why it is important:  While it is not suitable for all markets, some retailers might very well have to follow the success of this new service, in order to define if it can help save a few productivity points.

Target has introduced a new national service called Drive Up Returns, which allows customers to return items without leaving their cars. This service is an extension of its Drive Up online order pickup program and is expected to encourage more sales and lift customer loyalty.

By offering easy and convenient returns, Target hopes to encourage customers to make more in-store purchases. Additionally, this service can reduce shipping costs and increase efficiency, contributing to the bottom line.

While curbside return services are no longer a distinguishing competitive edge, Target's Drive Up Returns service can still retain customers and encourage loyalty. The company may consider integrating its Target Circle rewards program into Drive Up Returns to further deepen customer engagement.

Target introduces Drive Up returns