In an effort to stay relevant, Target is going back to its roots. Born as a discount offshoot of the Dayton-Hudson department store in 1962, the retailer has always had a more fashion-focused approach to the bare bones, utilitarian big-box store.

But with online retailers such as Amazon breathing down its neck, the Minneapolis-based operator has been borrowing more pages from the department store playbook to give customers a reason to visit the store and to keep them coming back. With upscale displays and added service, the retailer honors its department store roots.

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