What: Target announced a series of leadership shifts by elevating its chief supply chain and logistics officer to the leadership team.

Why it is important: The retailer claims that the updates being made to the C-Suite reflect the size and scale of the USD 100 billion business while positioning the company for continued momentum into the future.

The retailer admitted that it will be much more difficult to generate growth in the coming years, but the focus is now on guest experience where customer friction and frustrations need to be minimized and delight needs to be amplified.

Target focuses on customer experience, supply chain in latest leadership shuffle