What: Target is partnering with Shopify to add a curated selection of Shopify brands to its online marketplace and physical stores.

Why it is important: This partnership aims to enhance Target's product offerings by bringing high-growth, trusted brands to a broader customer base, leveraging the reach of both Target's extensive retail network and Shopify's robust e-commerce platform.

Target Corp. is teaming up with Shopify to incorporate a hand-picked assortment of Shopify brands into its Target Plus marketplace, which will also extend to physical Target stores in the coming months. This move, announced by Harley Finkelstein, President of Shopify, and Cara Sylvester, Target’s EVP and Chief Guest Experience Officer, aims to expand Target's product mix with thoughtfully designed and affordable items. This partnership allows Shopify merchants to reach millions of new customers and aligns with Target’s strategy to provide a curated, high-quality shopping experience. The collaboration reflects the growing importance of digital marketplaces, projected to account for over 30% of all e-commerce growth in the next three years.

Target expands marketplace with select shopify brands