What: Target makes the Buy now pay later option available through all its purchase channels, thanks to a partnership with Sezzle and its technical integration in other third parties systems.

Why it is important: The article mentions the risks created by BNPL options, especially in terms of customers being overwhelmed by debt (34% of them have already missed a payment). We also wonder about the profitability of piling up technical solutions and third parties commissions, given the fact that retail prices are, by definition, not increasing.

Target teamed up with Sezzle and Affirm to propose Buy Now  Pay Later options to its customers (see our Exclusive on the topic here). This payment option is available for purchases worth more than USD 100 and require that customers apply to Affirm prior to using it as a payment method at Target.

Sezzle BNPL options are available on website, mobile app, are compatible with Apple Pay and Google Pay in stores and with all same-day fulfilment services. Target aims to increase its market share during the Christmas period thanks to this variety of options.

Target adds buy now, pay later options with Affirm, Sezzle