Target and Walmart announce overlapping sales events to rival Amazon
What: Target and Walmart have announced sales events that start a day before Amazon’s Prime Day.
Why it is important: The retailers hope to pull some sales away from Amazon, especially from those that do not have an Amazon Prime membership.
Target’s Target Deal Days will span from 20 June through 22 June and Walmart’s Deals for Days event will last from 20 June to 23 June. Both do not require any kind of membership to take advantage of the deals which will be similar to Black Friday savings.
But the lack of membership requirement on some rival retailers' sales events may pull potential shoppers away from Amazon’s Prime day happening from 21-22 June.
Target, Walmart announce overlapping sales events to rival Amazon
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