What: learnings from this year’s Amazon prime days.

Why is it important: According to Digital Commerce 360, sales of the Prime Days grew +45% this year, for an estimated €8,9bn, however for the first time Amazon declined to give more detailed insights, contrary to its habits.

According to Forbes, the key learnings are:

• Prime Days, an Amazon self-organized promotion event, is now a key US shopping date, addressing an estimated customer base of 82m customers in the country (65% of US total households). This year, 350 retailers decided to join the event, a +17% increase vs. LY.
• In spite of having been rescheduled from its initial dates in July, the October event was understood by many customers as being the official date of the US holiday season, weeks ahead of the Black Friday. 29% of customers reportedly bought part of their holiday shopping during this event.
• In spite of Amazon having communicated on the increase of third-party sellers (+60% for a total value of €3bn), it still owns the operation as a whole, as 53% of shoppers only considered Amazon for their purchases, and 72% without even comparing prices at other retailers.
• Best selling products reflected that the fear of Coronavirus is still very much present: from detergent to toilet paper, cleaning wipes, and disinfectants, each and every country saw a strong impact on hygiene and cleaning staples across the board.

5 Takeaways From An Amazon Prime Day That Showed Subtle Signs Of Coronavirus Trouble