Surviving 10 hours and 32 minutes at Bergdorf Goodman
What: A light Christmas article about the joys of shopping luxury at Bergdorf Goodman.
Why it is important: A very good promotional piece allowing to casually emphasize the behind-the-scene details to make sure customers looking for exceptional Christmas pieces and service know where to go in Manhattan.
The NY Times journalist spends some time within Bergdorf Goodman, which is at the same time a pretext to review the state of department stores affair and also promote the iconic NY luxury destination store. The article astutely insists on the “unique” status of Bergdorf Goodman as a place where true luxury is displayed and where no one ever says no.
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