Suning, the new owner of Wanda Department Stores, has revealed its fresh name for the chain. Since the end of May, the new stores have progressively started to be rebranded Suning.com Plaza.

Suning.com CEO Hou Enlong says the 37 Suning.com Plazas will operate based on the previous supplier advantages accumulated by Wanda Department Store. But by integrating the online and offline shopping scenarios of Suning, such as RedBaby, Suning JIWU, Suning Convenience Stores, the new store model will be transformed into "an innovative, smart-retail commercial complex, where it enables nowadays urban consumers to eat, shop and entertain". Together with the existing 19 Suning.com Plazas and 16 Suning Plazas, Suning currently owns and operates 72 shopping complexes, which form the largest self-operated smart retail complex system in China.