What:  Stockmann celebrates its 160th birthday with a nationwide exhibition.

Why it is important: The company has undergone some serious issues in 2019 – 2021, with a bankruptcy process and the sale of almost all its real estate, in addition to the war in Ukraine which has had some consequences on its partnership with the Stockmann Russian operator. It is therefore key to relay positive messages.

Stockmann, which celebrates its 160th birthday, has opened an exhibition showing the history of the company (which has become a stapple for all Finns) in the Helsinki department store. The exhibition will then be touring Finland in 5 other company’s stores.

The exhibition features memorabilia as well as historical pictures.

Stockmann opens a touring history exhibition in its department stores