What: Ssense has included an AI tool in their online shopping experience which can assist clients with styling questions and get responses with links to products from its catalogue.

Why it is important: Fashion retailers are jumping on the trend of integrating AI into their shopping experience, and Ssense is going a step further by incorporating the technology of ChatGPT.

The online retailer, Ssense, has included an AI tool on their website to aid shoppers with their shopping and styling questions. Their version integrates directly into ChatGPT where subscribers of ChatGPT Plus can download a plug-in from Open AI’s store. By using a mix of Open AI’s technology and property AI models, it allows users to ask questions and get both recommendations and links to products from Ssense’s catalogue. As there is still room for improvement, the company hopes to advance with their chatbot as generative AI advances.

Ssense Launches an AI-Based Personal Styling Chatbot