What: Sports salons Barry’s turn 25.

Why it is important: While they have a massive international footprint, they inked a partnership with Frasers a few years ago, showing a potential new direction for department stores eager to add wellness and health to their service offer to customers.

Barry’s, a boutique fitness brand, celebrates its 25th anniversary. Founded by Barry Jay in 1998, it now has 84 studios in 14 countries. Joey Gonzalez, who began his journey with Barry’s by attending a class in 2004, became CEO in 2015 after holding various roles within the company. Under Gonzalez's leadership, Barry’s underwent significant changes including a rebrand, global expansion, and navigating the challenges of a pandemic. The company is set to surpass its pre-pandemic revenue of $100 million this year. Emphasizing a welcoming fitness environment, Barry’s integrates lifestyle elements like apparel, recovery stations, and Fuel Bar - a health café. As part of its ongoing growth, Barry’s is considering global expansion, focusing on data-informed strategies and tailoring studio designs to local aesthetics.

Sports salons Barry’s turn 25