What: Retailers are evolving their stores into immersive environments, incorporating sensory elements like sound to enhance customer experiences.

Why it is important: The influence of music on the shopping experience is being explored, with observations that pleasant, soft music may encourage customers to linger longer, while more rhythmic music could expedite decision-making.

They are utilizing services and sensory triggers, such as audio content and unique soundscapes, to engage customers within the store. Agencies like Midi specialize in creating distinctive and innovative sonic atmospheres and are focused on evolving the use of music and sound in retail spaces. Additionally, retailers are experimenting with innovative technologies, such as using plant-generated electromagnetic energy to create sound and old rotary telephones for customer engagement.

Sound design as a differentiation factor