What: Soho Home Studio will stock the private club's homeware collection and offer a series of workshops and interior design services.

Why it is important: While the home goods business has grown due to Covid, Soho House ventures into physical retail for the first time.

Post-IPO Soho House is in expansion mode, with members’ clubs opening soon in Rome, Tel Aviv and Paris, new co-working spaces across London.

The private members’ club will open its first flagship store on King’s Road, in London’s Chelsea area in September. Soho Home Studio will stock the label’s full homeware collection and also offer interior design services, a program of workshops and events, and a rotating gallery of member collaborations.

Soho Home Opens First Flagship Store in London’s Chelsea