What: Sogo & Seibu open a new regional destination with Exchange TRX Mall in Kuala Lumpur.

Why it is important: Every Asian department store chain now aims to be a lifestyle destination (just like malls).

The new Seibu department store, the chain's third international outlet following two in Indonesia, has opened at The Exchange TRX. Occupying about 23,000 square meters over four floors, it hosts over 700 luxury and Japanese brands, such as Chanel, Dior, Mulberry, and Hermes. Notably, it features the country's largest Beauty Hall, showcasing 116 beauty brands. The store's design was crafted by UK architect Cardy Papa, known for his work on Selfridges, Galeries Lafayette, and Brown Thomas.

Seibu's opening aligns with the launch of The Exchange TRX, a significant retail and lifestyle hub spanning 1.3 million square feet and hosting 400 stores. This development marks the Malaysian debut of major retailers like Gentle Monster, Shake Shack, and Drunk Elephant. The Exchange TRX positions itself not just as a retail mall, but as a premier destination offering the best of Malaysia to both locals and international visitors.

Sogo & Seibu opens its first department store in Malaysia