Neiman Marcus' San Francisco department store celebrates its first permanent department for curated premium devices in partnership with Europe's Smartech electronics purveyor. The new compelling section is a luxe consumer technology lineup spanning high-end wearables, premium beauty and personal-care devices and other gadgets — even a smart oven set up to crisp parmesan frico with roasted tomatoes. The selection ranges from buzzworthy tech to unique offerings that the average Neiman Marcus shopper may not have heard of.

The partnership relies on a concession-lease framework, which means the tech merchant operates like its own functioning store within Neiman's. Set in a central space on the first floor covering some 46sqm, the tech products come courtesy of Smartech, an Amsterdam-based company that scours and sources start-up offerings and established brands to "cherry-pick" a curated selection of technology. The firm already partners with retailers like London's Selfridges, Zurich's Jelmoli, Copenhagen's Magasin du Nord and other places.