SM wins multiple awards
Our colleagues at SM in the Philippines have managed to win three awards at the APAC Stevie Awards.
These were the Golden Award for Innovation is Social Media Marketing for the campaign SM Style Stories that ran for two seasons and featured celebrities.
The Silver Award for Cross-Media Marketing for the company's FashionisSM campaign.
A Bronze Award was also given for the store's holiday campaign It's Christmas at SM, a full 360 campaign.
The Stevies is the only business award programme that covers all 22 nations of the Asia-Pacific region.
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