What: Siam Piwat launches a new VIC loyalty club.

Why it is important: the battle for regional credibility towards high-margin customers is heated in South East Asia.

Siam Piwat,has launched JAI by OneSiam, a luxury lifestyle club designed to enhance the experiences of its affluent membership. This initiative aims to redefine membership by cultivating a community of influential entrepreneurs and figures from Asia and beyond. As part of its commitment to VVIP service, the company introduces the OneSiam SuperApp, a luxury lifestyle application driven by data to tailor personal services and offer unique luxury experiences, like exclusive pop-up stores and early access to premium collections.

This club offers an international platform for leaders to collaborate on luxury innovations, with activities designed to foster connections through shared interests and exclusive events. For instance, JAI members participate in curated events in major Asian cities, integrating art, fashion, and gastronomy, and enjoy privileges like personal assistance, VIP lounge access, and concierge services at Siam Piwat’s renowned properties.

Additionally, JAI leverages global partnerships to offer a luxurious travel lifestyle with VIP treatments across the world’s top hotels and private clubs, coupled with tailored travel experiences. Members also receive exclusive benefits at restaurants and wellness retreats globally, enhancing the luxury living and travel experience.

Siam Piwat launches world-class luxury lifestyle club, JAI by OneSiam