Siam Piwat Group’s shopping centres awarded in Thailand
What: 2 of Siam Piwat’s iconic destinations were in the top 5 most admired malls in Thailand.
Why it is important: Thailand is an extremely competitive market and major players are able to combine operational efficiency with a very luxurious approach.
Siam Piwat Group's shopping centers, Siam Paragon and IconSiam, ranked first and third in Thailand's Most Admired Shopping Centres for 2023, according to BrandAge's survey. Siam Paragon received 25.21% of the votes, while IconSiam garnered 13.57%.
Both centers also won additional awards: Siam Paragon for outstanding marketing activities and IconSiam for Business Performance. The group's success in this survey, which has been conducted for 23 consecutive years, reflects consumers' trust in the Siam Piwat brand and its commitment to creating world-class destinations.
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